Texas Consumer Behavior, Trademark Expert #9878

I have 30 years of experience, and specialize in the field of consumer behavior with specific knowledge in the areas of branding, trademarks and retailing. I have published on such topics as brand equity, trademark dilution and consumer price judgments. I have a broad background of experience and education with 13 years of retail industry experience before I obtained my PhD in business administration with a major in marketing and a minor in experimental statistics.

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