Expert is regarded in the industry as a bar code pioneer. He was the founder of the first company to design and manufacture bar code scanning equipment. His history with bar codes goes back to the mid-1960s when he was project manager for the rail car identification project at Sylvania/GTE. He worked and traveled across the globe in pursuit of bar code`s early adoption and in the process he earned a reputation as the "father" of the bar code industry. He has since received many honors for his work. His vast experience has been called upon by numerous companies and agencies to assist in the planning and design responsibility for bar code applications in manufacturing and distribution management. He is an experienced expert witness with numerous expert witness assignments including deposition and trial testimony.