California Advertising and Consumer Behavior expert witness #1333

Expert has over 30 years combined industry and academic experience in Marketing, Consumer Behavior, Psychology, Training, and Management. Expert has authored or co-authored more than 200 publications and seven books. His research has examined a wide range of issues including marketing strategy, the analysis of markets, consumer information search and decision making, effectiveness of marketing communications, and methodological approaches to the analysis of marketing data. His research and commentary are frequently featured in the business and popular press. He has experience with litigation support including deposition and testimony on the Federal trade Commission.

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