California Misleading advertising Expert #52829

I have 50 years of experience, and specialize in the field of marketing research with specific knowledge in the areas of surveys for litigation, confusion surveys and secondary meaning. I have testified 30 times on topics such as secondary meaning, confusion and misleading advertising. I have helped pioneer several techniques commonly used in marketing research including concept testing, use of the portable tachistoscope, and measuring the influence of race in political polling.

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