I have 35 years of experience, and specialize in the field of fresh produce marketing with specific knowledge in the areas of business development, marketing and strategies. I have published on such topics as traceability, supply chain visibility and relational business development. My career has taken me from retail marketing, to wholesale marketing, to source based grower shipper marketing. My experience throughout the supply chain has given me a panoramic view of our fresh perishable fruit and vegetable business and all the particular unique characteristics of it.