I have 30 years of experience, and specialize in the field of franchise and distribution with specific knowledge in the areas of franchise and franchising, license and licensing and business opportunity law. I have published on such topics as franchise marketing, avoiding legal pitfalls in franchising and protecting trade secrets in franchising. I was retained by the World Intellectual Property Association (WIPO), a specialized agency of the United Nations located in Geneva, Switzerland, as the premier U.S. franchise expert to consult on international franchise issues and lecture to Asian government officials representing most Asian countries at Singapore’s World Conference hosted jointly by WIPO and the Intellectual Property Office of Singapore.