California Competitive Strategies Expert #145

I have 37 years of experience and specialize in the field of marketing, advertising, business strategies and media with specific knowledge in the areas of objectives, competitive strategies, development, tactics and execution. I have published on such topics as business strategies, marketing objectives, promotional ideas, positioning, pricing, 9P’s and related marketing issues. I have testified 25 times on topics such as marketing, advertising, deceptive advertising, competition, secondary meaning, confusion, trademarks, business contracts, unfair business practices, patents and intellectual property.

Request this expert witness