New York Advertising Claim Substantiation Expert #50614

I have 40 years of experience, and specialize in the field of market research with specific knowledge in the areas of advertising, claim substantiation and trademark issues. I have published on such topics as claim substantiation and product testing. I have testified 35 times on topics such as trademark issues, advertising cases and trademark cases. I have designed and supervised more than 350 studies intended to withstand adversarial scrutiny. I have had numerous surveys accepted by Federal and State courts, the Federal Trade Commission, and others.

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