The right expert witnesses and consulting experts can make your case. That’s why we have spent so many hours over the past quarter century making sure our clients have just the right expert team — whether one expert or many, early-stage advice or expert reports and testimony. Across over 50,000 expert search assignments, we have honed a unique, customized approach to identifying, analyzing and connecting with expert talent so you can focus on winning your case.
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Marketing Expert Witnesses
Marketing is the process of teaching consumers why they should purchase your product or service instead of your competitors. It includes advertising, selling and delivering products to consumers and other businesses. Getting the attention of a target market, persuade consumers to purchase your product or service, and provide customers with a specific, low-risk action that is easy to accomplish are the three main purposes of marketing. Companies need to attract customers and continue their relationship with existing customers and clients. Our marketing expert witnesses, speakers, and consultants are scholars and researchers from major universities and industry professionals with extensive experience of the client, consulting, and agency sides of the marketing business. Areas of expertise include advertising, branding, business marketing, agricultural and food marketing, forest industry marketing, global marketing, professional services marketing, consumer goods, communications, public relations, international trade, aircraft marketing, direct marketing, consumer marketing, email marketing, entertainment marketing, hotel marketing, industrial marketing, pharmaceutical marketing, restaurant marketing, retail marketing, sports marketing, tourism marketing, web marketing, and more. They have launched new businesses as well as worked with Fortune 500 companies. Our marketing experts have extensive experience providing litigation support.
Learn More from Our Marketing Experts
Here are a few of our favorite Marketing Expert Witnesses:
New York Consumer Psychology Expert #54448
This sample expert has over 20 years of experience, and specializes in the field of marketing, consumer behavior, and consumer psychology with specific knowledge in the areas of trademark infringement, trade dress infringement, brand dillution, consumer comprehension, consumer decision making, consumer confusion, consumer experiments and consumer surveys. Published on such topics as consumer decision making, consumer judgment, consumer feelings and emotions, consumer confusion about source, brand sponsorship, and sponsorship confusion. Testified 8 times on topics such as consumer confusion, brand strength, brand dillution, and design and validity of consumer surveys. This expert is a chaired professor at a business school, very well cited and respected as a consumer research scholar, and a past President of the Society for Consumer Psychology.
Oklahoma Marketing, Manufacturing, Energy Expert #2485
I have 25 years of experience, and specialize in the field of executive management with specific knowledge in the areas of chemistry, water treatment and energy. I have published on such topics as waste water treatment, alternate energy and food processing. I have testified on intellectual property and waste water treatment. My skill is to take a company that is just ‘OK’ and turn it into a great one.
Pennsylvania Marketing, Consumer Behavior Expert #4267
I have 25 years of experience, and specialize in the field of marketing with specific knowledge in the areas of consumer behavior, retailing and advertising. I have published on such topics as branding, online consumer behavior and services marketing. I have testified on Lanham Act infringement, store image and consumer research. I am the author of the most widely-used textbook on consumer behavior in the world.
Illinois Communication, Marketing, Brands Expert #4502
I have 40 years of experience, and specialize in the field of IMC with specific knowledge in the area of IMC.
Ohio Pricing, Marketing Expert #6357
I have 30 years of experience, and specialize in the field of pricing and marketing research with specific knowledge in the areas of pricing issues and marketing research studies. I have published on such topics as health care marketing and social issues in marketing.
Your Case Deserves The Best Marketing Expert Witnesses
New York Designer Fashion, Marketing Expert #6368
I have 30 years of experience, and specialize in the field of designer fashion merchandise with specific knowledge in the area of ready-to-wear, accessories, home design and cosmetics. I have testified 8 times on topics such as copyright infringement, merchandise damage, discounting, shopping centers mix of retailers and mislabeling.
North Carolina Product Development, Marketing Expert #11603
I have 25 years of experience, and specialize in the field of medical devices with specific knowledge in the areas of interventional cardiology, transcutaneous electrical nerve stimulation, transcutaneous nerve stimulation and medical device development. I have published on such topics as left ventricular assist device (LVAD), perceutaneous left ventricular assist device.
California Marketing, Internal Audits Expert #12282
I have 40 years of experience, and specialize in the field of media & broadcasting with specific knowledge in the areas of radio/TV broadcasting, media and management. I have published on such topics as sales, management and associated media and broadcasting. I have testified 12 times on topics such as fraud, agency, value of relationships, management practices, technical and employment contracts, FCC rules & regulations.
Illinois Marketing, Research, Sourcing Expert #13752
I have 30 years of experience, and specialize in the field of marketing.
Washington Firearms, Sales, Marketing Expert #14074
I have 25 years of experience, and specialize in the field of firearms with specific knowledge in the areas of sales and marketing, manufacturing and record keeping. I have published on such topics as the AR15, dealing with appropirate fed, state and local laws and regulations and self defense. I have testified on sales and marketing, legal manufacturing and firearms marketing and replacement values.
Nevada Railroad, Accounting, Marketing Expert #8951
I have 35 years of experience, and specialize in the field of rail transportation with specific knowledge in the areas of operations, regulations, safety, appraisals and evaluations. I have published on such topics as rail industry trends and indicators, history of rail regulations and changes and pivotal railroad acquisitions. I have testified 11 times on topics such as railroad property damage, railcar warranties and evaluations and job injury and safety protocols. I have been a part of many monumental changes in the rail transportation industry, including the mergers of all the current Class I railroads and rule changes that have…
Texas Marketing, Online Marketing Expert #14713
I have 30 years of experience, and specialize in the field of information technology with specific knowledge in the areas of databases, software development and online marketing. I have published on such topics as software development, marketing and small business. I’ve successfully brought to fruition software development projects which other experts said were “impossible.”
Massachusetts Data Analysis, Marketing Expert #16000
I have 35 years of experience, and specialize in the field of statistics with specific knowledge in the areas of data analysis, experimental design and database marketing. I have published on such topics as customer lifetime value, outsourcing and data analysis. I have testified on legitimacy of advertising of battery lifetimes of one, legitimacy of statistical data analysis and legitimacy and interpretation survey results.
Tennessee Marketing, Teaching, Learning Expert #16176
I have 14 years of experience and specialize in the field of education, with specific knowledge of management, human resources, marketing and education. I have published on such topics as self-efficacy in management, training and development, and management.
California Advertising, Marketing Expert #16437
I have 30 years of experience in the field of marketing, with specific knowledge of advertising, integrated marketing communications and consumer behavior. I have published on such topics as advertising, consumer behavior and integrated marketing communications. I have testified 10 times on topics such as deceptive advertising, trademark infringement and confusion.
Finance, Marketing, Sales Expert #16479
I have 20 years of experience and specialize in the field of manufacturing, with specific knowledge of production process, management and lean manufacturing.
Texas Arts, Marketing, Ticketing Expert #17848
I have 30 years of experience and specialize in the field of arts marketing, with specific knowledge of ticketing, revenue management and development.
Colorado Marketing, Time Management Expert #18945
I have 25 years of experience, and specialize in the field of marketing and management with specific knowledge in the areas of health care management, health care marketing. I have published on such topics as future of health care administration.
California Unlawful Termination, Marketing Expert #19349
I have 40 years of experience and specialize in the field of management, with specific knowledge of organizational romance, unlawful termination and organizational design. I have published on such topics as organizational romance, management and leadership ethics.
California Film, Television, Marketing Expert #19386
I have 20 years of experience, and specialize in the field of film and television with specific knowledge in the areas of film and television production business, societal issues and film legal issues. I have published on such topics as social work practice through film and electronic media. I have testified on immigration-visa issues for employment in the United States.
Marketing Expert #19849
I have 20 years of experience, and specialize in the field of marketing with specific knowledge in the areas of brand strategy, branded entertainment and marketing communications. I have published on such topics as branded entertainment, brand management and customer loyalty.
South Carolina Marketing, Product Development Expert #20840
I have 35 years of experience, and specialize in the field of marketing and sales with specific knowledge in the areas of sales management, pricing and business strategy. I have published on such topics as business planning, sales territory design and market segmentation. I have testified on sales territory design, patent infringement and exclusive dealerships and pricing. I am considered an outstanding teacher by executives and students.
Pennsylvania Marketing Expert #20860
I have 12 years of experience, and specialize in the field of marketing with specific knowledge in the areas of sales, advertising and promotion. I have published on such topics as cigarette consumption, smokeless tobacco and pharmaceutical advertising.
Massachusetts Marketing, Sales, Virtual Teams Expert #20369
I have 23 years of experience, and specialize in the field of buisiness application management with specific knowledge in the areas of requirements mangement and traceability, systems architecture design and development and testing and deployment. I have published on such topics as outsourcing, quality process and development techniques. In addition to the listed areas of expertise I have invested significant portions of my career in the following additional disciplines: Business ServicesChemistryCommunicationsEducation / Learning TechnologiesFood & BeverageInformation TechnologyManagementMarketingStatisticsTechnologyIndustrial EngineeringProcess Engineering
Illinois Qualitative Research, Marketing Expert #24663
I have 15 years of experience and specialize in the field of market research, with specific knowledge of qualitative research, quantitative research and consumer goods. I have published on such topics as market research.
Sales, Marketing, Hr, Automotive Expert #24958
I have 20 years of experience, and specialize in the field of management and coaching with specific knowledge in the areas of sales organization, executive coaching and team coaching. I have published on such topics as talent management.
Delaware Marketing, Strategic Planning Expert #25198
I have 30 years of experience, and specialize in the field of education with specific knowledge in the areas of business, marketing and supply chain management. I have published on such topics as educational assessment, transportation and logistics management and educational program development. I have over 15 years as a professional educator coupled with over 20 years experience as a logistics and marketing manager.
Colorado Sport Management, Marketing Expert #25691
I have 24 years of experience and specialize in the field of sport management and marketing, with specific knowledge in the areas of research, needs analysis and program planning. I have published on such topics as sport marketing, consumer behavior and program development.
Maryland Retail Leasing, Marketing Expert #25737
I have 30 years of experience in the field of retail development, with specific knowledge in the areas of market research, commercial leasing, and acquisition due diligence. I have testified on radius clauses, project feasibility and damages.
New York Sales, Marketing, Finance Expert #26550
I have 12 years of experience and specialize in the field of executive search consulting, with specific knowledge of financial services, health care and education.
Utah Marketing, National Culture Expert #27540
I have 15 years of experience, and specialize in the field of marketing with specific knowledge in the areas of negotiation, international marketing and culture. I have given 60 executive education seminars on the above topics; mostly 2-day sessions.
New Jersey News Media, Marketing, Networks Expert #27855
I have 13 years of experience in the field of media, with specific knowledge of news, programming and marketing. I have published on such topics as local news, the Hispanic market and programming. I have testified 8 times on topics such as Spanish language television, local and network news and programming.
Arizona Management, Marketing Expert #28324
I have 18 years of experience and specialize in the field of telework, with specific knowledge of transportation, transportation demand management and innovative work options. I have published on such topics as telework, telecommuting and transportation demand.
Marketing Expert #29003
I have 34 years of experience and specialize in the field of marketing and human capital with specific knowledge in the areas of advertising, recruitment and the Internet. I have published on such topics as advertising budgets, China and the Internet, and brand positioning and pricing. I have testified 8 times on topics such as wrongful dismissal of employees, contract negotiations and Internet intellectual property.
North Carolina Marketing, Engineering, Process Expert #29154
I have 30 years of experience, and specialize in the field of business and engineering with specific knowledge in the areas of marketing, management and engineering. I have published on such topics as training and marketing.
Arizona Business, Education, Marketing Expert #29945
I have 10 years of experience and specialize in the field of masters of business programs, with specific knowledge of curriculum development, marketing and business development. I have published on such topics as faculty salary inequality and curricular innovation.
Texas Brand Manager, Marketing Expert #30004
I have 30 years of experience, and specialize in the field of marketing strategy with specific knowledge in the areas of international trade, marketing research and marketing planning. I have published on such topics as consumer behavior and cross-cultural marketing.
Washington Technology Adoption, Marketing Expert #31431
I have 20 years of experience in the field of technology and product management, with specific knowledge in the areas of market-adoption of emerging technologies, the technology adoption lifecycle, and diffusion of innovation. I have published on such topics as accelerating the market adoption of new products, product-adoption lifecycles, and marketing strategy. I have testified on the rate of adoption of new technologies in the marketplace, management of technology-based products, and new market assessment.
Florida Business, Marketing, Sales Expert #33915
I have 15 years of experience and specialize in the field of economics and business, with specific knowledge of marketing and sales. I have published on such topics economics and business.
Michigan Mortgage, Finance, Marketing Expert #33977
I have 30 years of experience, and specialize in the field of real estate with specific knowledge in the areas of managing, financing and developing. I have testified on appropriate expense charge backs, management fees and commission rates. I have over 30 years of experience in all aspects of owning, leasing, managing, financing and selling residential and commercial real estate.
Missouri Consumer Research, Marketing Expert #34347
I have 28 years of experience, and specialize in the field of market and consumer research with specific knowledge in the areas of actionable research design, emotional dynamics of consumer behavior. I have published on such topics as research design and consumer emotions. I have recently developed a technique to measure the emotional profiles of marketing content (products, brands, etc.). These are quantitative representations of how targeted consumers emotionally feel about the marketing content both “explicitly” (i.e., feelings they are aware of and willing to share) and, most importantly, “implicitly”, too (i.e., feelings that they are not aware of or…
New York Analysis, Marketing, Franchising Expert #34454
I have 25 years of experience in the field of retail, with specific knowledge in franchising, sales and marketing. I have published on such topics as franchising, sales and marketing.
New Jersey Construction, Marketing, Lease Expert #35548
I have 30 years of experience, and specialize in the field of enclosed retail shopping malls with specific knowledge in the area of construction, leasing, management, marketing, acquisitions, DOT negotiations, financing. I have a reputation for doing things successfully other people find impossible.
New York Marketing, Ethnic, Print Expert #36842
I have 23 years of experience, and specialize in the field of publishing, media and marketing with specific knowledge in the areas of Hispainc and ethnic consumers, publishing and media. I have published on such topics as newspaper marketing, multi-cultural markets and the impact of internet on media. I have been instrumental in the launching of various publications and media in the U.S.
Maryland Marketing Expert #37418
I have 16 years of experience, and specialize in the field of marketing with specific knowledge in the areas of customer lifetime profitability, affinity marketing and internet marketing. I have published on such topics as online word of mouth, customer lifetime profitability and affinity marketing.
Texas Marketing, Leadership, Teaching Expert #38207
I have 20 years of experience in the field of organizational management, with specific knowledge in the areas of management policy and strategy, internal and external communication, and internet applications. I have published on such topics as internet applications, marketing communication, and organizational leadership. I have testified on faculty professional expectations. I have taught in the global arena including in Poland, Malaysia, and Canada.
Texas Marketing, Selling Expert #38299
I have 28 years of experience, and specialize in the field of residential real estate with specific knowledge in the areas of sale of existing homes, sale of new homes and relocation.
Pennsylvania Marketing Expert #38333
I have 15 years of experience, and specialize in the field of marketing with specific knowledge in the areas of direct mail, disclosures and online advertising.
Maryland Residential, Marketing, Sales Expert #39196
I have 12 years of experience, and specialize in the field of residential real estate in with specific knowledge in the areas of pre-closing problems, disclosure issues and contractual issues. I have published on such topics as residential real estate, pre-closing problems and legal writing. I have testified on residential real estate, disclosure requirements and latent defects.
Tennessee Management, Marketing, Sales Expert #39682
I have 27 years of experience, and specialize in the field of management, marketing, and sales with specific knowledge in the areas of cross-cultural values, sales management and sales training. I have published on such topics as marketing, real estate finance and sales techniques.
New York Marketing, Consumer Behavior Expert #39951
I have 20 years of experience, and specialize in the field of marketing with specific knowledge in the areas of consumer studies, merchandising and internships.
Texas Public Relations, Marketing Expert #41741
I have 15 years of experience, and specialize in the field of public relations with specific knowledge in the areas of media relations, marketing and strategic communications. I have published on such topics as crisis and reputation management, community relations and market research programs.
Missouri Marketing, Food, Produce Expert #42366
I have 35 years of experience, and specialize in the field of fresh produce marketing with specific knowledge in the areas of business development, marketing and strategies. I have published on such topics as traceability, supply chain visibility and relational business development. My career has taken me from retail marketing, to wholesale marketing, to source based grower shipper marketing. My experience throughout the supply chain has given me a panoramic view of our fresh perishable fruit and vegetable business and all the particular unique characteristics of it.
California Finance, Marketing, Derivatives Expert #42765
I have 18 years of experience, and specialize in the field of financial risk management with specific knowledge in the areas of market risk, credit risk and liquidity risk. I have published on such topics as the credit crisis of 2007-2009, mathematical models for finance and mathematical methods for credit assessment. I have testified on failed or incomplete risk assessments for investments, suitability of due diligence performed and the history of financial market crises. I was Chief Credit Officer of a major asset management firm during the Credit Crisis of 2007 to 2009.
Marketing, Chemicals, Expansion Expert #43154
I have 12 years of experience, and specialize in the field of business development with specific knowledge in the areas of chemical industry, geographic expansion and sales.
Washington Finance, Marketing, Operations Expert #44626
I have 35 years of experience, and specialize in the field of marketing with specific knowledge in the areas of marketing, finance and operations. I have published on such topics as marketing, product development and product Introductions.
California Advertising, Marketing Expert #44912
I have 21 years of experience, and specialize in the field of banking with specific knowledge in the areas of marketing, advertising and public relations. I have published on such topics as banking. I held a high position in marketing at age 24, where I worked closely with the bank’s chief executive officer.
Kentucky Lending, Marketing, Finance Expert #45131
I have 30 years of experience, and specialize in the field of banking with specific knowledge in the areas of corporate governance, bank management and commercial lending. I have testified on loan collateral, wrongful dismissal and character. My life has been one of firsts. I was the first woman in our community to be elected to a school board and to serve as a bank director. I was also the first woman in the then fifty year history of our state school boards association to serve as its president. Currently, I am the secretary and treasurer of the authority responsible…
New Jersey Aeronautics, Marketing, Pricing Expert #46565
I have 30 years of experience, and specialize in the field of aviation with specific knowledge in the areas of general aviation, corporate aviation and business aircraft. I have published on such topics as business jet market, aircraft financing and charter fractional. After 25 years in the aviation corporate world and then began my own consultancy. In the last 6 years, I went from relative obscurity to one of the most widely quoted authorities in the business.
Illinois Risk, Control, Marketing Expert #46887
I have 13 years of experience, and specialize in the field of corporate trust services with specific knowledge in the areas of global custody, operational risk and control and securities operations. I have initiated, scheduled, and monitored training course modules for new employees. I have provided oversight and assistance to team on complex queries. I have written operations procedures in order to streamline functionality.
California Marketing, Retail, Management Expert #47111
I have 32 years of experience, and specialize in the field of property management with specific knowledge in the areas of residential, commercial and homeowner associations. I have testified on maintenance, operations and financial reporting. I am a Certified Property Manager.
Utah Sales, Marketing, Appraisals Expert #47427
have 14 years of experience, and specialize in the field of real estate with specific knowledge in the areas of brokerage, development, sales and marketing. I have published on such topics as real estate.
Connecticut Law, Security, Marketing Expert #51134
I have 5 years of experience, and specialize in the field of sports with specific knowledge in the areas of sports law, sports marketing and international sports. I have published on such topics as stadium security, liability and antitrust issues. I have testified on college recruiting and stadium security. I am frequently a guest on sports radio shows to discuss sports and legal issues.
California Publishing, Trademark, Marketing Expert #51379
I have 20 years of experience, and specialize in the field of licensing with specific knowledge in the areas of distribution, entertainment and technology. I have published on such topics as digital music distribution, patent law and new media formats. I have testified on distribution and licensing. I helped form the industry organization responsible for the launch of DVD and I handled the industry’s first manufacture on demand DVD deal with a major Hollywood studio.
California Books, Marketing, Sales, Editor Expert #51696
I have 35 years of experience and specialize in the field of book publishing with specific knowledge in the areas of contracts, sales, marketing, earnings and editorial processes. I have testified on book publishing contracts, sales projections and standard publishing procedures.
Maryland Marketing, Distribution Expert #52985
I have 30 years of experience, and specialize in the field of international trade with specific knowledge in the areas of importing, exporting and food products. I have published on such topics as starting an import export business, importing to the USA and many food related topics. I have given numerous seminars and written four books as well as numerous articles.
Massachusetts Sales, Marketing, Plumbing Expert #53004
I have 30 years of experience, and specialize in the field of marketing and sales with specific knowledge in the areas of decorative hardware, client negotiation and luxury plumbing. I have published on such topics as manufacturing processes.
California Marketing and Branding Expert Witness #1187
This expert is an Associate Professor of Marketing at the University of Southern California. His current research interests lie in the areas of the pioneer advantage, Internet auction bidding behavior, rumor, puffery and exaggeration in advertising, celebrity advertising and cognitive and affective processes in advertising. During his career, this expert has published over thirty articles in scholarly journals in marketing and psychology inclusive of the Journal of Marketing Research, Journal of Marketing, Psychology and Marketing, and the Journal of the Market Research Society. He is currently on the Editorial Board of the Journal of Advertising, and the Journal of Business…
California Semconductor Sales and Marketing expert witness #2240
This expert has over 22 years as a technology professional with a rare mix of experience in technology, management and market strategies.
California Advertising and Consumer Behavior expert witness #1333
Expert has over 30 years combined industry and academic experience in Marketing, Consumer Behavior, Psychology, Training, and Management. Expert has authored or co-authored more than 200 publications and seven books. His research has examined a wide range of issues including marketing strategy, the analysis of markets, consumer information search and decision making, effectiveness of marketing communications, and methodological approaches to the analysis of marketing data. His research and commentary are frequently featured in the business and popular press. He has experience with litigation support including deposition and testimony on the Federal trade Commission.
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Marketing Workshops
A few of the courses and workshops led by our Marketing experts:
- Complex Chemistry Made Simple: Problems in Environmental Chemistry
- Entrepreneurial Marketing: Super Laws of Successful Entrepreneurs
- Family Law Issues for Immigrants and Temporary Residents
- Global Biogeochemical Engineering: The Inescapable Truth of Getting to 350
- US Government Funding of Environmental Research