The right expert witnesses and consulting experts can make your case. That’s why we have spent so many hours over the past quarter century making sure our clients have just the right expert team — whether one expert or many, early-stage advice or expert reports and testimony. Across over 50,000 expert search assignments, we have honed a unique, customized approach to identifying, analyzing and connecting with expert talent so you can focus on winning your case.
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Consumer Behavior Expert Witnesses
Our consumer behavior experts have worked with industry giants such as Procter & Gamble and Ketchum Communications, have conducted market research studies for various private and public sector companies, have provided expert testimony, and are prolific authors of scholarly articles, college textbooks, and trade books. A few of the areas that these experts specialize in include:
- Marketing
- Advertising
- Consumer products
- Consumer behavior
- Consumer affairs
- Consumer research and lifestyle marketing
- Children's consumer research
- Web-based data collection techniques
- Analyzing verbal data
- Consumer sciences and retailing
- Customer relations
- Customer satisfaction management
- Consumer packaged goods
- Food marketing
- Branding
- Brand management
- Consumer psychology
- Decision making in financial and health services
- Methods for targeting customer needs
- Consumer protection
- Consumer perceptions
- Internet marketing
- Product safety
Learn More from Our Consumer Behavior Experts
Disruption to the global supply chain opens the door to litigation for everyone from manufacturers to distributors to retailers. This situation raises questions about responsibility: Who is responsible if there are faulty products as a result of supply chain disruptions? What happens if the rapid restarting of manufacturing causes problems with product quality and liability? How will disruptions impact contracts, and how can they be renegotiated?
Here are a few of our favorite Consumer Behavior Expert Witnesses:
New York Consumer Psychology Expert #54448
This sample expert has over 20 years of experience, and specializes in the field of marketing, consumer behavior, and consumer psychology with specific knowledge in the areas of trademark infringement, trade dress infringement, brand dillution, consumer comprehension, consumer decision making, consumer confusion, consumer experiments and consumer surveys. Published on such topics as consumer decision making, consumer judgment, consumer feelings and emotions, consumer confusion about source, brand sponsorship, and sponsorship confusion. Testified 8 times on topics such as consumer confusion, brand strength, brand dillution, and design and validity of consumer surveys. This expert is a chaired professor at a business school, very well cited and respected as a consumer research scholar, and a past President of the Society for Consumer Psychology.
Texas Consumer Behavior Expert #1709
I have 25 years of experience, and specialize in the field of consumer behavior with specific knowledge in the areas of consumer confusion, data collection and marketing. I have published on such topics as compulsive shopping, materialism and self-control.
Consumer Behavior Expert #2478
I have 20 years of experience and specialize in the field of consumer psychology with specific knowledge in the areas of decision making, preferences and choice. I have published on such topics as decison making, consumer preferences and consumer choice. I have testified on decision making, intellectual property, and brand and trademark infringement.
Connecticut Consumer Behavior, Data Analysis Expert #4193
I have 25 years of experience, and specialize in the field of marketing with specific knowledge in the areas of survey research, consumer research and information responses. I have published on such topics as information search, consumer decision making and global marketing. I have had 2 Fulbright Awards.
Pennsylvania Marketing, Consumer Behavior Expert #4267
I have 25 years of experience, and specialize in the field of marketing with specific knowledge in the areas of consumer behavior, retailing and advertising. I have published on such topics as branding, online consumer behavior and services marketing. I have testified on Lanham Act infringement, store image and consumer research. I am the author of the most widely-used textbook on consumer behavior in the world.
Your Case Deserves The Best Consumer Behavior Expert Witnesses
Texas Consumer Behavior, Trademark Expert #9878
I have 30 years of experience, and specialize in the field of consumer behavior with specific knowledge in the areas of branding, trademarks and retailing. I have published on such topics as brand equity, trademark dilution and consumer price judgments. I have a broad background of experience and education with 13 years of retail industry experience before I obtained my PhD in business administration with a major in marketing and a minor in experimental statistics.
Missouri Consumer Behavior, Retail Issues Expert #13409
I have 14 years of experience, and specialize in the field of marketing with specific knowledge in the areas of trademarks, deceptive advertising and branding. I have published on such topics as consumer behavior, marketing and branding. I have testified 10 times on topics such as trademark infringement, deceptive advertising and survey methodology. A 2009 study published in a major journal found that I am the one of the top productive marketing professors in the world in terms of my publications.
Ohio Consumer Behavior, Advertising Expert #17642
I have 22 years of experience in the field of marketing, with specific knowledge of consumer behavior, advertising and decision making. I have published on such topics as consumer behavior, advertising and decision making.
New York Consumer Behavior, Depression Expert #17854
I have 7 years of experience and specialize in the field of consumer behavior, with specific knowledge of Internet use, e-commerce and e-health. I have published on such topics as spam e-mail, Internet information use and depressiion. My research has been featured nationally and internationally on television, radio, newspapers, and magazines.
Nevada Consumer Behavior, Expert #17930
I have 22 years of experience, and specialize in the field of marketing with specific knowledge in the areas of consumer behavior, consumer memory and arousal response to advertising. I have published on such topics as consumer memory, arousal response to fear appeals and female role portrayals in advertising. I have 22 years of academic experience and an extensive publication record. A recent ranking study of advertising scholarship placed me within the top 3% of advertising scholars in the country.
Colorado Consumer Behavior Expert #18413
I have 17 years of experience in the field of marketing, with specific knowledge of services marketing, marketing management and marketing campaigns. I have published on such topics as experiential education, marketing education and preparing college students for the “real working world.”
California Advertising, Consumer Behavior Expert #19535
I have 20 years of experience in the field of marketing, with specific knowledge of advertising, trademarks and consumer behavior. I have published on such topics as marketing, advertising and consumer behavior. I have testified 8 times on topics such as intellectual property rights, trademark confusion and contract violation.
Texas Consumer Behavior Expert #20316
I have 15 years of experience and specialize in the field of organizational psychology, with specific knowledge of consumer behavior and human mating behavior. I have published on such topics as consumer behavior.
Massachusetts Consumer Behavior, Retailing Expert #20854
I have 15 years of experience in the field of marketing, with specific knowledge of services, retailing and psychology. I have published on such topics as affect and consumer behavior, and competitive advantage in retail and service experience.
Tennessee Advertisting, Consumer Behavior Expert #20918
I have 6 years of experience in the field of marketing, with specific knowledge of advertising, psychology and e-commerce. I have published on such topics as e-commerce, advertising and retailing.
Pennsylvania Consumer Behavior Expert #21820
I have 30 years of experience in the field of marketing with specific knowledge of advertising and marketing communications, retailing and tourism marketing. I have published on such topics as enterprise software solutions, the impact of gasoline prices on convenience store consumer spending habits, and acculturation and diversity. I have testified on tourism and attractions marketing and management, as well as enabling legislation for a statewide hospitality tax.
Texas Consumer Behavior, Advertising Expert #22218
I have 20 years of experience, and specialize in the field of marketing with specific knowledge in the areas of consumer behavior, advertising and brand names. I have published on such topics as phonetic symbolism of brand names, bilingual advertising processing and the effectiveness of cigarette warning labels aimed at teens. I prepared an expert witness report in a deceptive advertising case involving misleading advertising copy. The case was resolved outside of court.
Consumer Behavior, Situation Expert #23460
I have 6 years of experience and specialize in the field of consumer behavior, with specific knowledge of consumer behavior, social psychology and marketing. I have published on such topics as social influence and consumer behavior, consumer behavior and mood, and corporate social responsibility.
Texas Merchandising, Consumer Behavior Expert #23894
I have 6 years of experience in the field of retailing, with specific knowledge in the areas of consumer behavior and multi-channel retailing. I have published on multi-channel retailing.
North Carolina Consumer Behavior, Research Expert #24911
I have 15 years of experience in the field of marketing, with specific knowledge of consumer behavior, marketing research and marketing management. I have published on such topics as purchasing and selling behaviors, negotiation strategies and marketing higher education.
New York Franchising, Consumer Behavior Expert #26208
I have 16 years of experience in the field of marketing, with specific knowledge of franchising, consumer behavior and marketing research. I have published on such topics as franchising, consumer behavior and international marketing.
Arizona Consumer Behavior Expert #26606
I have 15 years of experience and specialize in the field of consumer behavior and marketing with specific knowledge in the areas of the impact of technology on marketplace relationships, brand communities and collaborative value creation, and integrated marketing communication strategy. I have published on such topics as value creation in brand-centered communities, marketing strategy and consumer-generated advertising.
California Consumer Behavior, Pricing, Expert #31187
I have 10 years of experience in the field of marketing, with specific knowledge of pricing, consumer behavior and Internet pricing. I have published on such topics as pricing, Internet pricing and consumer behavior.
Consumer Behavior Expert #34981
I have 20 years of experience in the field of market research, with specific knowledge of consumer behavior, sociology and ethnography. I have published on such topics as youth research and consumption patterns.
Consumer Behavior Expert #36624
I have 18 years of experience and specialize in the field of marketing with specific knowledge in the areas of consumer behavior, branding and advertising. I have published on such topics as consumer perception and choice, strategic brand positioning and perceived value. I have testified on consumer shopping behavior, brand perceptions and brand positioning strategies.
Consumer Behavior Expert #38624
I have 4 years of experience and specialize in the field of economics, with specific knowledge of consumer behavior, business strategy and policy. I have published on such topics as consumer willingness to pay, certification and productivity growth.
Arizona Consumer Behavior Expert #39598
I have 20 years of experience and specialize in the field of psychology and business with specific knowledge in the areas of statistical analyses, decision making and teams. I have published on such topics as goal setting, decision making and consumer behavior.
New York Marketing, Consumer Behavior Expert #39951
I have 20 years of experience, and specialize in the field of marketing with specific knowledge in the areas of consumer studies, merchandising and internships.
California Consumer Behavior Expert #47519
I have 30 years of experience and specialize in the field of marketing with specific knowledge in the areas of consumer behavior, advertising, and marketing communication and branding. I have published on such topics as advertising and marketing communication, branding and marketing research. I have testified 40 times on topics such as deceptive advertising and unfair business practices, the likelihood of consumer confusion and branding.
California Consumer Behavior Expert #49940
I have 21 years of experience, and specialize in the field of consumer behavior with specific knowledge in the areas of advertising, youth and urban consumers, and consumer influence. I have published on such topics as animosity in global product purchase and consumer financial knowledge. I have testified on youth-targeted cigarette ads.
Put Our Consumer Behavior Expert Network to Work for You
Our huge network of experts – eminent university professors and practitioners who have achieved renown as thought leaders in their fields – combined with unparalleled research capabilities puts the experts you need at your disposal when and where you need them.
If you’re a litigator or general counsel, we want to put this network to work for you and your clients. Let us know how we can help by calling us at (202) 908-4500 or filling out the form on this page. We’re so confident you’ll love what we do that unless you retain an expert we present there’s no charge!
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